Our work 2017/2018
We help companies' products and brands thrive. Explore our work and read the acknowledgements from our clients.
Nordic advertising agency since 2010
“We have been working closely together with hélbR for 7 years and we have been extremely pleased with the cooperation. Joachim and his team have both developed sub-elements for our brand plans and also adapted our centrally developed toolkits. Sometimes they even succeeded to develop things that have been used since both regionally in Europe and also globally in Diageo, such as some of our materials for Smirnoff, Captain Morgan or some of our festival programs with for example Smukfest.
Together with hélbR we have created some pretty great results. In the time, we have worked together Diageo Denmark has grown over 50%!”
Michael Holm. Country Director, Northern Europe at Diageo
Online Videodoktor 2.0
Aleris-Hamlet private hospitals have worked together with hélbR for a couple of years and have been pleased with the cooperation.
“Joachim and his team have created key design elements to our digital products, such as Videodoktor.dk together with some of our digital healthcare-solutions. Since then several solutions have been sold to some of the largest companies in Denmark. In addition to purely Danish projects, the cooperation has also involved many Scandinavian products, all of which have been delivered in high quality on time.”
Imran Rashid. Specialist in General Medicine & Innovation Manager
Grand Nordic Sales Competition.
“Nordic Scandic Grand Prix was a completely innovative campaign launched across Scandinavia in 2017 bringing 3 countries and 180 hotels together for the first time ever. We needed out of the box thinking and new, exciting and engaging creatives, and I could not think of a better agency than hélbR to support us. They delivered stunning artwork in record time, not only following the directives perfectly but studying Scandic's own design guidelines to tailor-make all the assets for this particular customer group. The result was perfect, setting us up for one of our best activations.
This is just one of the projects that hélbR has managed for us. Throughout, we have always been left with high quality, innovative, creative and fast productions. For me it's important having a team of designers that is able to think, act and produce with minimum time and energy spent on my side. The team at hélbR does exactly that – going above and beyond to ensure the perfect delivery.”
Christian Mansfeldt, CP&A Manager On Trade Sweden & Norway.
Bilka - a successful boost to the whole category
“For more than 7 years Diageo has used hélbR as sparring partner in all major and smaller instore campaigns and, not least, category-oriented projects. When Bilka's spirit department was to be rebuilt, it naturally happened with the help of hélbR.
Based on a generic brand guide we designed, executed and implemented a tailor-made concept to Bilka. We have experienced an increased turnover up to 15% in the stores where our solution has been implemented. The concept has been so successful that they will adapt it to other chains, as well.
One of the primary reasons to the success has been hélbR's professional approach and experience to these type of assignments, as well as the ability to take a generic toolkit and adapt it to Bilka's concept."
Tomasz Bylinski. Category Development & Market Intelligence Manager Nordics
World Launch of Baileys Iced Coffee
“hélbR is a good sparring partner who always helps solving graphical and creative challenges thus ensuring that our consumers receive a good brand experience! Urgent tasks are completed in record time and you can be sure that hélbR is always ready to help! Recently, hélbR helped us through the launch of Baileys Iced Coffee in the Danish market.
Baileys Iced Coffee has been a great success from the beginning and hélbR's unique and creative graphical solutions have helped to ensure this success. In addition, there have also been other campaigns, such as #letscocktail, which is now running in the third year with full success, where hélbR has been a particularly good and key sparring partner. I would recommend hélbR at any time!”
Christina Dupont. Commercial Planning & Activation Manager
Fruits to the people – direct BtB-marketing
”Get free fruits for a whole week” – sounds the message. This campaign is a proof that even with small budgets but effective design tools we manage to create business and additional sales. Completely traditional direct BtB marketing campaigns through targeted mailed advertising and online sales have helped us increase revenue and create new customers.
Comments from a happy customer regarding the final product: “Man! We are very pleased with what you have come up with and are so much looking forward to fire it away”.
Anders Løkkegaard. Sales Manager
“Best in Class” for Smirnoff festival-activation
“Smirnoff is one of the world's largest brands and during the last few years the focus has grown on festivals, which is now a part of Smirnoff's global strategy. Several times Denmark has been voted “Best in Class” for its Smirnoff festival activation and a big part of this compliment should be linked to hélbR's work. The big difference lies in their flexibility and the quality of their delivered material. Urgent tasks have been more normal than exception and all of them have been delivered way beyond expectations. The quality of their artwork has ensured increased focus as well as investments in Denmark and it has had a big commercial significance. At that time, we have managed to grow Smirnoff + 10% each year. In addition, the executions have helped us in the negotiations with both existing and new festivals. I would recommend hélbR at any time.”
Ann-Sofie Brandt. Commercial Planning & Activation Manager on Trade
When an idea just keeps being a great idea
#Let's Cocktail was rolled out as a BtL summer campaign back in 2015 and it was then followed by a winter campaign with the same theme. The campaign has the same ongoing theme, “#Let's Cocktail”, which has developed from instore to ads, web, SoMe, cocktail courses, TVC and much more. In 2016 and 2017 it has continued with small changes and additions to the strong universe that was set up from the start.
The idea behind this campaign is to multi-brand well-known and less known brands under the same umbrella. Creating one campaign with many brands under the name “Let's Cocktail” has not only been an economically good idea but the value of the individual brands has been priceless.
Profile, guidelines and branding fra A-Z
As part of branding Bedre Bolig, hélbR has developed the visual identity from the first logo-line to the final artwork. The assignment has included everything from logo, paper line, car-decorations, POS and sales materials for advertising.
"An inventive, constructive and thought-through project has given our company the visibility that everyone will remember as well as a lot of positive feedback.
Their welcoming and comfortable atmosphere makes you want to get more help from hélbR and get work done there."
Thomas Lind, director and owner of Bedre Bolig and ML-Naturgas Service and VVS
World Class FMCG-campaign
Diageo Reserve brands are high-end products. Selected Premium bottles have been chosen and sold in supermarkets, supported by well-designed and thought-through POS. In addition, the bottles have been presented and sold in an elegant and unique packaging that the buyers could purchase and proudly give as a special gift. This solution and the desire to try new, premium spirits have both given the luxury product-receiver the opportunity to sense a perhaps new world of taste, aroma and quality.
With this campaign, we have challenged, pushed and overcome the barriers for grocery shopping to (be willing to purchase) luxury spirits. By providing customers with a luxurious shopping experience in selected supermarkets including qualified advice from competent bartenders, which helped raising product awareness and much greater sales than our customer had been hoping for.